Tuesday, June 26, 2018

Make Every Tree Count!

It's the last week of our #EnvironmentMonth celebrations, and we're doffing our hat to the lungs of the planet: trees. Beautiful, nurturing and providing comfort to those who seek it, trees are the lifeline of the planet. Here are some beautiful books that celebrate trees in all their glory and also include stories of people who go out of their way to save trees. Free to read, download and share, and available in multiple languages.

Chipko Takes Root by Jeyanthi Manokaran
Here is a story set in the hills that shows what bravery and grit can accomplish. Dichi, a brave Bhotiya girl takes part in the Chipko movement to save her beloved trees. Everybody in her village knows that trees give them all the important things in their life. Rapid deforestation in the Himalayan region of Alaknanda river caused floods in the 1970s and gave birth to a movement to save trees by hugging them. Read this heartwarming tale to learn the power of collective action as seen through the eyes of young Dichi.

Grandfather Goes on Strike by K.S. Nagarajan and Neeta Gangopadhya
Most grandfathers are content to lie back in an armchair and lazily read the day's newspaper. Not our tree loving senior citizen. He goes on strike for his beloved trees and a series of hilarious events liven up this entertaining tale. Read on to find out who saves the day and who saves the trees!

Up World, Down World by Padmaparna Ghosh and Sunaina Coelho
In a canopy forest in India, the Up World and Down World have always been suspicious of each other. But it all changes when Gopa the dormouse drops her book by accident on Fatima’s head. A story about the biodiversity of the canopy forests and friendship.

Let's Go Seed Collecting! by Neha Sumitran and  Archana Sreenivasan
Join Tooka, Poi, and their best friend Inji the dog, as they go around collecting seeds. The adventure begins when the three friends meet Pacha the tamarind tree.

Every Tree Counts by Praba Ram, Sheela Preuitt and Sangeetha Kadur
From the stately Deodar and colourful Coral to the majestic Banyan and common Pipal, the book takes children on a journey across varied landscapes as they count trees, and picture the uses of each tree. Look around you to find more trees, and learn what these terrific trees can do.

My Tree-Friend by Shreekumar Varma and Rae Zachariah
We all know trees are our friends. But can friends be trees too? Just like the fruits in Ammoomma’s trees, friends can be sweet, sour, or both!

A Walk Among Trees by Nimret Handa
Trees have been growing on our planet well before human beings appeared on it. Without their comforting shade and tasty fruit, our earth would be quite a barren place. Take a walk among trees in the King's orchard to savour the taste, the smell and the legends associated with bountiful fruit trees in India. You will feel refreshed by all that you learn!

Hope you enjoyed climbing up many trees through this post and enjoyed all the #EnvironmentMonth updates throughout the month of June!

Psssst : In case you missed our previous updates, read 'Time to Dive In' and 'Discover the Real Eco-Heroes' and 'Say Hello to the Little Creatures'

Sunday, June 24, 2018

Donate-a-Book Turns Three!

Para-para-paraaaaaa....Para-para-paraaaa. Donate-a-Book turns THREE today!

We are through with the not-so-terrible twos. As we turn a magical three, we look back at the last three years!
3 Years
348 Campaigns
1,33,602 Books Distributed
3,37,000+ Kids Impacted

Thank you ALL for being the best type of book buddy : the one who shares the joy of reading!

Like everyone else on the planet, we love getting presents for our birthday. This birthday, we want to ask you to create #TheBookMonsoon! We want it to rain books, books and more books. 

Help us raise funds for 3000 books in 30 days! 

The best part - this birthday gift will be shared with thousand of children across the country.

How to start #TheBookMonsoon
  • Choose from any of the campaigns listed below
  • Make a donation of your choice (Rs.250 = 6 books, Rs.500 = 12 books, Rs.1000 = 25 books, Rs.2500 = 62 books and Rs.5000 = 1 library kit)

You can start #TheBookMonsoon by donating books to  :

Let it rain books all across India.  

Thursday, June 21, 2018

Teaching Kids About the Environment

While we are busy reading books related to the environment, the folks at The Curious Reader are also doing the same. They have compiled 'a list of 21 books you can read to your kids to teach them about the environment and its wonders'. We are thrilled to find 10 of our books on this amazing list!

Illustration by ROSH

The Adventures Of Philautus Frog provides a glimpse of the magnificent forests and wildlife through the journey of a little frog called Philautus. He travels through the Western Ghats to reach the sea and along the way, he introduces children to many fascinating creatures.

Jadav And The Tree-Place is an inspiring picture story featuring Jadav ‘Mulai’ Payeng who planted a whole forest after seeing the plight of snakes that washed ashore because of a flood, and were then dying in the heat. Children will learn the benefits of planting trees through this wonderful story based on a real hero.

This picture book, Stick Your Tongue Out! teaches kids about animal tongues of various sizes, shapes, and colours and their various uses.

The best way to teach kids about the environment is through storytelling. The Case of the Missing Water is the story of Ranj who sets out to find the missing water after the tank in her village dries up. It is an interesting way to talk about the issue of water depletion and how it is caused.

Welcome to the Forest follows Tulsa, a visually impaired girl, who gets to visit Kanha Tiger Reserve with her school friends. With her and her friends, we also get to experience the forest through its sounds.

My City, My Dogs introduces us to the many street dogs of Mumbai, who share the city with its people, with the help of illustrations combined with photographs. 

The Little Bird In The Big Mountains tells the story of Meera, who rescues an injured bird while on her way to buy new shoes, and then takes care of it till it is well enough to fly away.

DIVE! uses beautiful and colourful images to provide a glimpse into the breathtaking world of coral reefs and introduces kids to some peculiar and fascinating sea creatures such as parrotfish, batfish, and clownfish. 

In Pishi Caught in a Storm, a huge manta ray fish, Pishi, was caught and wounded in a sea storm and the other fish help him treat his wounds. The book depicts, with the help of captivating images, how sea creatures help each other when needed. 

In Ghum-Ghum Gharial’s Glorious Adventures, Ghum-Ghum, the little alligator has lost her family on her very first swim and is on a quest to find them. She meets various sea creatures on her way to find her father.

You can read all these books for free by clicking on the above links. Click here to see the other books that made it to this list.

Wednesday, June 20, 2018

Say Hello to the Little Creatures

Week 3 of #EnvironmentMonth is here and who are we meeting this week? The little creatures called insects!

Insects have one of the largest biomass' of terrestrial animals. At any time, it is estimated that there are 10 quintillion (10,000,000,000,000,000,000) individual insects alive. But even though they have numbers on their side, it's not easy being an insect. People are terrified of you before they even get to know you. You get called names like creepy crawly and bug. Worst of all, you get stomped on or sprayed at with poison. If people actually got to know the members of Family Insecta, they would realise what wonderful, hard working, diverse creatures belong to this group and how essential they are for our survival. Here are a set of picture books across reading levels, available in multiple languages, that teach young readers how to appreciate insects instead of fearing them.

Dragonflies have been on the earth much before human beings appeared! Read this account of their incredible life cycle in Ranjit Lal's effervescent style. Sanjay Sarkar's expert brush comes up with illustrations to match!

Why Do Bees Buzz by Nabanita Deshmukh and Zainab Tambawalla

Why can't bees work quietly? They buzz because there are some very good reasons to do so. Learn about the humble bees in this book.

An Umbrella for Druvi by Shabnam Minwalla and Malavika Tiwari
Druvi needs an umbrella to protect her wings from the rain. Join the dragonfly as she searches for the perfect leaf-umbrella.

Where Am I? by Priya Venkatesh and Karthikeyan S.
Can you spot the insects camouflaged in this spotting book?
Off to See Spiders by Vena Kapoor and Pia Meenakshi
OK. So technically, spiders are arachnids and not insects, but we can't help but inclue this lovely book here. Join Shivi and Kaveri as they go for a spider walk with their cool cousin Shama. Get ready to meet ant-mimic spiders, crab spiders and wolf spiders.
Hope you enjoyed meeting these little creatures with us! Tune in to our #EnvironmentMonth updates throughout the month of June!

Psssst : In case you missed our previous updates, read 'Time to Dive In' and 'Discover the Real Eco-Heroes'.

Thursday, June 14, 2018

Summer Reading with Puchku

Wondering what to read with your kiddos in summer? Paromita Chakrabarti had drawn up a list of books by Indian publishers. And our very own Puchku is on that list!

The summer holidays are here and if, like me, you are averse to the idea of summer camps and prefer to let the kids run wild and free, here are some lovely reads for those rare moments of quietude that might come your way if you are patient enough.

How does a bookworm make the most of summer? By running riot in the local library, of course! Puchku loves to read and when she runs out of books at home, she is introduced to the joys of a library. All’s going well, except, one day, she realises that she has worked her way through the books on the lower shelves and needs to reach up higher. How can she when she’s a tiny thing and the bookcase an enormous affair? Puchku turns to her friends but it’s an attempt doomed to failure. Will the books on the top shelves remain forever out of her bounds? An endearing story by Deepanjana Pal for beginner readers (appropriate for: 5+), A Book for Puchku (2017, Pratham Books) introduces children to the joy of local libraries (can we have more of them, please?) and the comfort of burying your face in a book.

Read 'A Book for Puchku' or get your own copy of the book.

Pratham Books is Hiring : Assistant Brand Manager

Pratham Books (www.prathambooks.org) is a not-for-profit children's book publisher that was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see ‘a book in every child’s hand’ and we have spread the joy of reading to millions of children in India. As a publisher serving every child in India, Pratham Books has always pushed the boundaries when it comes to exploring innovative ways in which to create access to joyful stories and have been fortunate in finding partners to collaborate with who share this vision.

In 2015, Pratham Books' increased its footprint by going digital. As an industry leader, we were one of the first publishers in the country to open license our content. All this content is now available on StoryWeaver, which is a digital platform that hosts stories in languages from India and beyond, so that every child can have an endless stream of stories in her mother tongue to read and enjoy. The stories can be read, translated, versioned or downloaded for free. All stories on the platform are openly licensed.
Donate-a-book, is a unique crowd-funding platform for children’s books. The platform helps to bridge the gap between individuals who want to help children read and those organizations, schools and individuals who need books for children.

Pratham Books is looking for an Assistant Brand Manager to join our team in Bengaluru.

Illustration by Niloufer Wadia
Purpose of Job: Develop, plan, and manage marketing activities for various departments and stakeholders so as to enhance the Pratham Books brand, as well as its sub-brands, StoryWeaver, and Donate-a-Book

Main Responsibilities:
  • Develop and present our brands/properties/platforms memorably, to help themstand out in a competitive marketplace.
  • Communicate and connect with multiple stakeholders - authors, illustrators, publishers, children, parents, schools, other non-profits, social enterprises and governments.
  • Effectively explore new media avenues to achieve brand goals.
  • Develop CRM programs and database management. Prior experience in this will be an added advantage.
  • Plan and execute research projects.
  • Plan and execute marketing campaigns for our brands/properties/platforms
  • Enhance brand´s presence at literature festivals and book fairs through marketing collaterals and on ground activation.
  • Develop and maintain media relations.
  • A degree in Business/ Marketing
  • 3-4 years’ experience in advertising / media relations / MARCOM / social sector
  • Good communication, presentation and inter-personal skills
  • A self-starter, independent, team player who is motivated by the cause
  • Strong technology skills
  • Knowledge of Kannada is a plus
  • The ideal candidate should have a strong work ethic, high level of integrity and believe that all children should be given equitable opportunities to achieve their best.
Location: This is a full- time role based in our Bengaluru office.

Compensation: Salary will be commensurate with qualifications and experience.

Please send your resume to careers@prathambooks.org with ‘Social Media Manager' in the subject line of the email.

Wednesday, June 13, 2018

'ಮಕ್ಕಳ ಜನಪ್ರಿಯ ಸಾಹಿತ್ಯ ಗುಚ್ಛ' ಬಿಡುಗಡೆ

Bhargavi G M (Kannada Editor, Pratham Books) writes about the launch of 'Makkala Janapriya Sahitya' : a set of five children’s books showcasing the wonderful works of five of Kannada literature's greatest poets.

'ಮಕ್ಕಳ ಕಥೆ ಸರಳವಾಗಿಯೇ ಇರಬೇಕಿಲ್ಲ' - ವಿವೇಕ ಶಾನಭಾಗ

ಮಕ್ಕಳ ಕಥೆ ಅಂದಾಕ್ಷಣ, ಅದು ಸರಳವಾಗಿರಬೇಕು, ಇಷ್ಟು ವಯಸ್ಸಿನ ಮಕ್ಕಳಿಗೆ ಇಷ್ಟು ಪದಗಳ ಮಿತಿ ಸಾಕು, ಇಷ್ಟು ಹೊಸ ಪದಗಳನ್ನೂ ಸೇರಿಸಿದರೆ ಹೇಗೆ?, ಮಾತಾಡಿದಂತೆ ಬರೆದರೆ ಮಕ್ಕಳ ಕಲಿಕಾ ಕೌಶಲಗಳಿಗೆ ಪೆಟ್ಟು ಬೀಳಲ್ಲವಾ? ಕನ್ನಡವೇಕೋ ಇಂಗ್ಲಿಷಿನಷ್ಟು ಸಲೀಸಾಗಿ ಓದಿಸಿಕೊಳ್ಳುತ್ತಿಲ್ಲವಲ್ಲ... ಹೀಗೆಲ್ಲಾ ಅಂದುಕೊಳ್ಳುತ್ತಾ ಅನುವಾದಕರ ವಾಕ್ಯಗಳಿಗೆ ಕತ್ತರಿ ಹಾಕುತ್ತಲೇ ಇರುವುದು ನಮ್ಮ ಅನುದಿನದ ಪ್ರಯೋಗ. ಇನ್ನು, ಕನ್ನಡದ ಶ್ರೇಷ್ಠ ಕವಿಗಳು ಮಕ್ಕಳ ಸಾಹಿತ್ಯವೆಂದು ಕಡೆಗಣಿಸದೇ ನಿರಾಯಾಸವಾಗಿ ಬರೆದ ಮಕ್ಕಳ ಜನಪ್ರಿಯ ಸಾಹಿತ್ಯಕ್ಕೆ ಆಯ್ಕೆಯಾಗಿದ್ದವು. ಈ ಸರಳ ಪದ್ಯಗಳನ್ನು ಚಿತ್ರಕಾರರಿಗಾಗಿ ಇಂಗ್ಲಿಷಿಗೆ ಅನುವಾದಿಸುವ ಪ್ರಯತ್ನ ಮಾಡಿದ್ದೆವು. ಆಗಲೇ, ಎಲ್ಲಾ ಕಾಲಕ್ಕೂ ಪ್ರಸ್ತುತವಾಗಬಲ್ಲ ಈ ಪದ್ಯಗಳು ಕನ್ನಡ ಸಾಹಿತ್ಯ ಶ್ರೀಮಂತಿಕೆಯ ಕುರುಹಲ್ಲದೇ ಮತ್ತೇನಲ್ಲ ಅನಿಸಿತು. "ಮಕ್ಕಳ ಸಂಗದೊಳೆಚ್ಚರಗೊಳ್ಳಲಿ ಆನಂದದ ಆ ದಿವ್ಯಶಿಷು" ಎಂಬ ಕುವೆಂಪು ಅವರ ಸಾಲುಗಳು ನೆನಪಾದವು.

ಬೆಂಗಳೂರು: ಮಕ್ಕಳಿಗೆ ಸರಳವಾಗಿಯೇ ಕಥೆ ಹೇಳಬೇಕಿಲ್ಲ, ಸಂಕೀರ್ಣ ವಿಷಯಗಳನ್ನು ಅವರು ಅರ್ಥ ಮಾಡಿಕೊಳ್ಳಬಲ್ಲರು. ನನ್ನ ಮಕ್ಕಳಿಗೆ ನನಗಿಂತಲೂ ಅವರಜ್ಜಿ ಹೇಳುವ ಕಥೆಯೇ ಇಷ್ಟವಾಗುತ್ತಿತ್ತು ಎಂದು ಲೇಖಕ, ನಾಟಕಕಾರ ವಿವೇಕ ಶಾನಭಾಗ ಹೇಳಿದರು.

ಪ್ರಥಮ್ ಬುಕ್ಸ್ ನಿಂದ ನಗರದ ರಿಟ್ಜ್ ಕಾರ್ಲ್ಟನ್ ಹೋಟೆಲ್ ನಲ್ಲಿ ಏರ್ಪಡಿಸಿದ್ದ 'ಮಕ್ಕಳ ಜನಪ್ರಿಯ ಸಾಹಿತ್ಯ' - ಚಿತ್ರಪುಸ್ತಕ ಗುಚ್ಛ ಅನಾವರಣಗೊಳಿಸಿ ಮಾತನಾಡಿದರು.

"ಬರೆದಂತೆ ಓದಲು, ಓದಿದಂತೆ ಬರೆಯಲು ಬರುವ ಏಕೈಕ ಭಾಷೆ ಕನ್ನಡ. ಈ ಗುಚ್ಛದಲ್ಲಿನ ಐದು ಕವನಗಳು ಸಹ ಮಕ್ಕಳ ಅನುಭವ ಪ್ರಪಂಚವನ್ನು ವಿಸ್ತರಿಸುವಂತಹದ್ದೇ ಆಗಿವೆ. ಉದಾಹರಣೆಗೆ ಪಂಜೆ ಮಂಗೇಶರಾಯರ 'ತೆಂಕಣ ಗಾಳಿಯಾಟ' ಕವನದಲ್ಲಿ ಶಬ್ದಗಳ ಲಾಲಿತ್ಯ ಮಕ್ಕಳಲ್ಲಿ ಬೆರಗು ಮೂಡಿಸುತ್ತದೆ. ಬಾಲ್ಯದ ಸಹಜ ಕುತೂಹಲವನ್ನು ತಣಿಸುತ್ತದೆ" ಎಂದರು.

ಏನಿದು 'ಮಕ್ಕಳ ಜನಪ್ರಿಯ ಸಾಹಿತ್ಯ'

ಕನ್ನಡದ ಶ್ರೇಷ್ಠ ಕವಿಗಳಾದ ಪಂಜೆ ಮಂಗೇಶರಾಯ, ಕುವೆಂಪು, ಡಾ.ಜಿ.ಪಿ.ರಾಜರತ್ನಂ, ಡಾ.ಸಿದ್ಧಯ್ಯ ಪುರಾಣಿಕ, ಬಿ.ಕೆ.ತಿರುಮಲಮ್ಮ ಅವರ ಆಯ್ದ ಕವನಗಳ ಸಂಗ್ರಹವೇ ಮಕ್ಕಳ ಜನಪ್ರಿಯ ಸಾಹಿತ್ಯ ಗುಚ್ಛ. ಪುಸ್ತಕಗಳ ಪರಿಚಯ ನೀಡಿದ ವಿವೇಕ ಶಾನಭಾಗ, ಈ ಕವನಗಳು ಯಾವುದೇ ಆಲೋಚನೆಯಿಂದ ಮೂಡಿದ್ದಲ್ಲ, ಅದೊಂದು ಅನುಭವ. ಅದನ್ನು ಇಡಿಯಾಗಿ ಮಕ್ಕಳಿಗೆ ತಿಳಿಸುವ ಪ್ರಯತ್ನವಾಗಿ ಇದನ್ನು ಆಯ್ಕೆ ಮಾಡಿದೆ. ಜತೆಗೆ, ಕನ್ನಡದ ಕೆಲ ಮುಖ್ಯ ಲೇಖಕರ ಪರಿಚಯವನ್ನೂ ಮಾಡಿಸುವ ಉದ್ದೇಶವಿತ್ತು. ನಾವು ಚಿಕ್ಕವರಿದ್ದಾಗ ಓದಿದ ಕವಿತೆಗಳಲ್ಲಿರುವ ಚಿತ್ರಗಳು‌ ಇನ್ನೂ ನೆನಪಿವೆ. ಮರು ಚಿತ್ರಿಸಿರುವ ತುತ್ತೂರಿ, ಅಜ್ಜನ ಕೋಲು, ನಮ್ಮ ಮನೆಯ ಸಣ್ಣ ಪಾಪ ಎಲ್ಲ ಕವನಗಳಿಗೂ ಸುಂದರ ಚಿತ್ರಗಳಿವೆ. ಇವು ಈ ಕಾಲದ ಕನ್ನಡ ‌ಬಲ್ಲ ಮಕ್ಕಳು ಮತ್ತು ಕನ್ನಡೇತರರನ್ನೂ ಆಕರ್ಷಿಸುವ ವಿಶ್ವಾಸವಿದೆ" ಎಂದರು.

ರಾಜರತ್ನಂ ಅವರಲ್ಲಿತ್ತು ಪುಸ್ತಕ ಭಂಡಾರ

ಡಾ.ಜಿ.ಪಿ.ರಾಜರತ್ನಂ ಅವರ ಸೋದರ ಸಂಬಂಧಿ ಉಷಾ ಮುಕುಂದ ಮಾತನಾಡಿ, ಚಿಕ್ಕಂದಿನಲ್ಲಿ ನನಗೆ ಪುಸ್ತಕ ಓದುವ ಹವ್ಯಾಸವಿತ್ತು. ಆದರೆ, ಅದು ಬಹುಶಃ ನನ್ನನ್ನು ಇದಕ್ಕೆ ಸಂಬಂಧಿಸಿದ ಕ್ಷೇತ್ರದಲ್ಲೇ ಮುಂದುವರಿಯಲು ಪ್ರೇರಣೆ ನೀಡಿದ್ದು ನನ್ನ ಚಿಕ್ಕಪ್ಪ ರಾಜರತ್ನಂ ಅವರೊಂದಿಗಿನ ಒಡನಾಟವೇ. ಏಕೆಂದರೆ, ಸಾಕಷ್ಟು ಪುಸ್ತಕಗಳ ಪರಿಚಯವನ್ನೂ ಅವರು ನನಗೆ ಮಾಡಿಸಿದ್ದರು. ತಮ್ಮಲ್ಲಿನ ಪುಸ್ತಕ ಸಂಗ್ರಹಗಳನ್ನು ಸಭೆ, ಸಮಾರಂಭಗಳಿಗೆ ತೆಗೆದುಕೊಂಡು ಹೋಗಿ ಕೊಟ್ಟು ಬರುತ್ತಿದ್ದರು. ಒಂದು ವೇಳೆ, ಹಾಗೆ ಪುಸ್ತಕ ತೆಗೆದುಕೊಂಡವರು ಎಲ್ಲೆಂದರಲ್ಲಿ ಅದನ್ನು ಇಟ್ಟು ಮರೆತರೂ ಅವರು ಬೇಸರಿಸಿಕೊಳ್ಳುತ್ತಿರಲಿಲ್ಲ. ಅವುಗಳನ್ನು ಕೊಟ್ಟಷ್ಟೇ ವಿನಯದಿಂದ ಆರಿಸಿಕೊಂಡು ಬ್ಯಾಗಿಗೆ ಹಾಕಿಕೊಳ್ಳುತ್ತಿದ್ದರು ಎಂದು ನೆನಪಿಸಿಕೊಂಡರು.

ಅಜ್ಜನ ಕೋಲಿನ ಕಥೆ 

"ಹೈದರಾಬಾದ್ ನಲ್ಲಿದ್ದಾಗ ಒಮ್ಮೆ ನಾನು ಮತ್ತು ನನ್ನ ತಂದೆಯವರು ಒಮ್ಮೆ ಪ್ರೊ.ಡಿ.ಕೆ. ಭೀಮಸೇನರಾವ್ ಅವರ ಮನೆಗೆ ಹೋಗಿದ್ದೆವು. ನೀವೇಕೆ ಮಕ್ಕಳ ಕವನಗಳನ್ನು ಬರೆಯಬಾರದು ಎಂದವರು ತಂದೆಯವರನ್ನು ಕೇಳಿದರು. ಇಲ್ಲಪ್ಪ, ನಾನು ಮಕ್ಕಳಿಗಾಗಿ ಈವರೆಗೆ ಏನೂ ಬರೆದಿಲ್ಲ ಅಷ್ಟಾಗಿ ತಿಳಿಯಲ್ಲ ಅನಿಸುತ್ತೆ ಎಂದಿದ್ದರು ಅಪ್ಪ. ಆದರೆ, ಭೀಮಸೇನರಾವ್ ಪಟ್ಟುಬಿಡದೇ ಒಂದು ರೂಮಲ್ಲಿ ಕೂರಿಸಿ ಬೀಗ ಜಡಿದು ಬಿಟ್ಟರು. ಕೆಲವೇ ನಿಮಿಷಗಳಲ್ಲಿ ಅಪ್ಪ 'ನನ್ನ ಕುದುರೆ' ಮತ್ತು 'ಕರಡಿಯ ತಕ ತಕ ಕುಣಿಸುತ ಬಂದ' ಕವಿತೆಗಳನ್ನು ಬರೆದಿದ್ದರು" ಎಂದು ನೆನಪಿಸಿಕೊಂಡವರು ಡಾ.ಸಿದ್ಧಯ್ಯ ಪುರಾಣಿಕ ಅವರ ಮಗಳು ವಿಜಯಾ ನಂದೀಶ್ವರ್.

ಪ್ರಥಮ್ ಬುಕ್ಸ್ ನ ಟ್ರಸ್ಟಿ, ಲೇಖಕಿ ಹಾಗೂ ಬಹುಮುಖ ಪ್ರತಿಭೆ ಕಾಂಚನ್ ಬ್ಯಾನರ್ಜಿ, ಆಯಾ ಭಾಷೆಯ ಸಾಂಸ್ಕೃತಿಕ ಪ್ರತಿಬಿಂಬವಾಗಿ ಗುರುತಿಸಿಕೊಳ್ಳುವುದೇ ಪ್ರಥಮ್ ಬುಕ್ಸ್ ಸ್ಥಾಪನೆಯ ಆಶೋತ್ತರಗಳಲ್ಲಿ ಪ್ರಮುಖ. ಅದಕ್ಕಾಗಿಯೇ ಮಾತೃಭಾಷೆಯಲ್ಲಿ ಕಥೆ ಪುಸ್ತಕಗಳು ಮಕ್ಕಳಿಗೆ ಸುಲಭವಾಗಿ ಸಿಗಬೇಕೆಂಬುದು ನಮ್ಮ ಧ್ಯೇಯ. ಸದ್ಯ ನಮ್ಮ ಕಥೆಗಳು 21 ಭಾಷೆಗಳಲ್ಲಿ ಭಾಷಾಂತರಗೊಂಡಿವೆ. ಕಳೆದ 1.5 ವರ್ಷಗಳಿಂದ ಚಾಲ್ತಿಯಲ್ಲಿರುವ ಡಿಜಿಟಲ್ ಮಾಧ್ಯಮ ಸ್ಟೋರಿವೀವರ್ ಕ್ರಿಯೇಟಿವ್ ಕಾಮನ್ಸ್ ನಡಿ ಮುಕ್ತ ಪರವಾನಗಿ ಹೊಂದಿದೆ. ಇಲ್ಲಿ ಪ್ರಕಟಿಸಿರುವ ಯಾವುದೇ ಕಥೆ, ಚಿತ್ರಗಳನ್ನು ಮರುಸೃಷ್ಟಿಸಿ ನಿಮ್ಮದೇ ಆವೃತ್ತಿಯಲ್ಲಿ ಪ್ರಕಟಿಸಬಹುದಾಗಿದೆ ಎಂದು ವಿವರಿಸಿದರು. ಇದೇ ವೇಳೆ, ತಮ್ಮ 32ನೇ ವಯಸ್ಸಿನಲ್ಲಿ ಕನ್ನಡ ಕಲಿತ ಆರಂಭದ ದಿನಗಳಲ್ಲಿ ತುತ್ತೂರಿ ಪದ್ಯ ಓದಿದ್ದನ್ನು ನೆನಪಿಸಿಕೊಂಡ ಅವರು, ಮಕ್ಕಳ ಜನಪ್ರಿಯ ಸಾಹಿತ್ಯದ ಎಲ್ಲಾ ಪುಸ್ತಕಗಳೂ ಅತ್ಯದ್ಭುತವಾಗಿ ಮರುಸೃಷ್ಟಿಗೊಂಡಿವೆ. ಇದೇ ಮೊದಲ ಬಾರಿಗೆ ಕನ್ನಡದ ಕೆಲ ಕ್ಲಾಸಿಕ್ ಕವನಗಳನ್ನು ಚಿತ್ರಪುಸ್ತಕವಾಗಿಸಿದ್ದೇವೆ. ಈ ಪದ್ಯಗಳು ಓದಲು ಮಾತ್ರವಲ್ಲ, ಕೇಳಲು ಸಹ ಇಂಪಾಗಿವೆ. ಒತ್ತಕ್ಷರಗಳಿಲ್ಲದ ಸರಳ ಸಾಲುಗಳಿವೆ ಎಂದರು.

ಕವಿ ಪಂಜೆ ಮಂಗೇಶರಾಯ ಅವರ ದೊಡ್ಡ ಮೊಮ್ಮಗಳು ಉಮಾ ರಾವ್, ಡಾ.ಜಿ.ಪಿ.ರಾಜರತ್ನಂ, ಬಿ.ಕೆ.ತಿರುಮಲಮ್ಮ ಅವರ ಸೋದರ ಸಂಬಂಧಿ ಲಕ್ಷ್ಮೀ ಶ್ರೀಧರನ್, ತುತ್ತೂರಿ ಮತ್ತು ನಮ್ಮ ಮನೆಯ ಸಣ್ಣ ಪಾಪ ಕವನಗಳ ಚಿತ್ರಕಾರ ಸತ್ಯ ಕೃಷ್ಣ ಪ್ರಕಾಶ್, ಪ್ರಥಮ್ ಬುಕ್ಸ್ ನ ಮುಖ್ಯಸ್ಥೆ ಸುಜೇನ್ ಸಿಂಘ್, ಇದ್ದರು.

ಟಾಟಾ ಟ್ರಸ್ಟ್ ನ ಪರಾಗ್ ಮುಂದಾಳ್ತನದಲ್ಲಿ ಪ್ರಥಮ್ ಬುಕ್ಸ್ ಜತೆಗೂಡಿ ಕನ್ನಡದ ಈ ಶ್ರೇಷ್ಠ ಕವನಗಳನ್ನು ಚಿತ್ರಪುಸ್ತಕ ಗುಚ್ಛವಾಗಿ ಹೊರತಂದಿದೆ. ಈ ಪುಸ್ತಕಗಳಿಗೆ ಬಿ.ಜಿ.ಗುಜ್ಜಾರಪ್ಪ, ಸತ್ಯ ಕೃಷ್ಣ ಪ್ರಕಾಶ್, ಪ್ರೊಯ್ತಿ ರಾಯ್, ಕಲ್ಯಾಣಿ ನರವ್ಣೆ ಮತ್ತು ಆದ್ರಿಜಾ ಘೋಷ್ ಚಿತ್ರಗಳನ್ನು ಬರೆದಿದ್ದಾರೆ. 'ಮಕ್ಕಳ ಜನಪ್ರಿಯ ಸಾಹಿತ್ಯ' ಕವನಗಳ ಗುಚ್ಛವನ್ನು ಖರೀದಿಸಲು ಇಲ್ಲಿ ಕ್ಲಿಕ್ ಮಾಡಿ.

Time to Dive In!

We have just stepped into the second week of our #EnvironmentMonth campaign. In the first week, we looked at the stories of real life environment heroes and the amazing work they are doing.

The theme for World Environment Day 2018 was beating plastic pollution. 8th June was also World Oceans Day! Wondering what the connection between these two days are? One of the most comprehensive studies on plastic polluttion estimates that 8 million tonnes of plastic went into the ocean in 2010. Oceans that are home to a stunning array of plant and animal life. 

This week, we encourage you to dive right into the ocean with a special set of books. These books remind us exactly who we share our planet with, and will hopefully help readers young and old think twice before reaching for a one time use plastic, that will mostly likely end up in someone else's home.

DIVE by Rajiv Eipe
Take a dive with us into the spectacular world of coral reefs, and catch a glimpse of some strange and beautiful sea creatures!

Goby's Noisy Best Friend by Sheila Dhir and Anjora Noronha
Legless Goby and noisy Snap are best friends who live together in a burrow deep under the ocean. What happens when Goby gets tired of Snap’s loud claws?

Miss Bandicota Bengalensis Digs Up the Seashore by Aditi Ghosh and Sunaina Coelho
Miss Bandicota Bengalensis was not just any little Indian mole rat. She had magical eyes like no other mole rat and she wanted to see everything. Every night, she packed her explorer's kit: her sunglasses, binoculars, magnifying glass and of course, her favourite – a strip of sticker bandages. “An explorer is always prepared,” she said. Every time she dug in a new direction and returned through a new burrow! This time our unlikely explorer has surfaced near the sea. Enjoy a walk along the beach with her as she befriends a host of strange creatures.

Turtle Story by Karthik Shanker and Maya Ramaswamy
Under cover of darkness, baby olive ridley turtles hatch from sun-warmed eggs on remote beaches. One of them, the little hatchling who is the narrator of our story, is delighted to make it across the beach and into the ocean without losing her way or being captured by predators. But can our little olive ridley survive the dangers of the ocean? Will she make it past the deadly sharks and the terrible fishing nets and reach adulthood? Will she ever have the pleasure of laying her own brood of eggs? Find out in this charming life story of an olive ridley turtle, and meet several other interesting creatures along the way.

Hope you enjoyed diving into the ocean with us! Tune in to our #EnvironmentMonth updates throughout the month of June!

Wednesday, June 6, 2018

Sign Up for the StoryWeaver Reading Workshop in Mumbai

Pratham Books is conducting a workshop on reading and a demo of StoryWeaver in Mumbai. StoryWeaver (http://www.storyweaver.org.in/) is an open source, digital repository of multilingual children’s stories. StoryWeaver is an especially useful tool for organisations and individuals working in Education, allowing them to:
  • Read / Curate a reading list from over ​​8000  stories across 111 languages​
  • Create a new story or flashcards from an image bank of over ​​100​00 illustrations
  • Re-Level a story to make it age appropriate 
  • Translate stories to a language of your choice 
  • Download stories for offline reading

And best of all, ALL of this is absolutely FREE!

We invite educators and resource people to attend the StoryWeaver workshop to be held in Mumbai on either 21st or 22nd June (we will confirm the date & the venue of the workshop at a later stage)

The workshop would cover the following
1. A detailed Demo of StoryWeaver – how to navigate and use the platform
2. Examples of how educators are using StoryWeaver effectively in their classrooms
3. Dedicated work time for participants to try their hands on StoryWeaver
4. An opportunity to meet other educators and make interesting conversations

The workshop will be held between 10 a.m to 4.30 p.m and there is no fee to attend the workshop

If this excites you, register here ( https://goo.gl/forms/1YGGXuhrWDfnEfd53) to book your place in the workshop, latest by 12th June, Tuesday. 

Please note that​ the seats are limited and if you're applying from an organization, we might not be able to accommodate more than 4 people per organization. Confirmed participants will get a separate email confirming their participation and other logistical details. 

Feel free to reach out with any questions to Khyati at khyati@prathambooks.org.

Tuesday, June 5, 2018

Pratham Books is Hiring : Social Media Manager

Pratham Books is looking for a Social Media Manager to join our team in Bengaluru.

The Organisation:
Pratham Books (www.prathambooks.org) is a not-for-profit children's book publisher that was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see ‘a book in every child’s hand’ and we have spread the joy of reading to millions of children in India. As a publisher serving every child in India, Pratham Books has always pushed the boundaries when it comes to exploring innovative ways in which to create access to joyful stories and have been fortunate in finding partners to collaborate with who share this vision.

Purpose of job
Develop and implement strategic engagement initiatives by building & sustaining relationships through partnerships with multiple stakeholders and advocating the brand across a variety of social networks.

Illustration by Ruchi Shah
Main Duties
  • Responsible for incorporating online tools and networking to create relationships and ultimately build the company’s brand, both online and off.
  • Responsible to strategically create and distribute the brand’s content across a variety of different social networks.
  • Responsible for all social media for Pratham Books handles.
  • Source, identify and build lasting relationships with a diverse group of stakeholders from nonprofits, community groups, authors, illustrators, publishers, children, parents, etc.
  • Develop and implement marketing activities, campaigns and strategies to promote Pratham Books' offerings through a combination of personal contacts, special events, the Internet, etc.
  • Supporting Pratham Books’ properties like Donate-a-Book
  • Use Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives
  • Ensure effective planning, implementation and evaluation of Pratham Books' brand building program events and activities
Job Specific Competencies/Applied knowledge and skill

Job Knowledge  - Understanding of what children need to read, Understanding of Indian milieu, being up to date with new trends, updated with latest social media technology, effective ways of brand-building and media coverage, a track record of successfully managing teams and developing team members, demonstrated an ability to evaluate and prioritize work so that it enhances and aligns with the organization's goals, experience working in a non-profit, a proactive and organized approach to community engagement.

Eye for detail - Identify and tap opportunities for brand building, committed to excellence, improvises constantly, attentive to brand building process, consistently updated with technology and media outreach. High level communication skills - which makes it possible for you to speak and build relations online and offline

Project management skills – Multi-tasking and prioritising, planning and organizing, perseverance, working with multiple teams that are interdependent, prepare a plan and follow up milestones, ability to work with timelines and targets.

Organization Competencies

Results and Accountability - Takes ownership of a task or project and produces results according to expectations. Requests clarification as needed. Provides frequent updates on status of deliverables and priorities. Keeps team members and management apprised. Prioritizes tasks and sets challenging goals. Demonstrates problem-solving skills and critical thinking. Displays a sense of urgency, perseverance, meeting or exceeding deadlines. Takes projects to completion.

Teamwork/Collaboration: Works collaboratively and harmoniously with others, considers their ideas, and shares knowledge in order to achieve objectives. Actively participates and contributes in team meetings and discussions. Demonstrates sensitivity and understanding of attitudes, interests, and needs of others when communicating. Ability to influence and negotiate, with support of facts and data, in a convincing manner so as to build support for ideas and objectives.

Adaptability/Openness: Adapts to change. Adjusts to new objectives. Handles pressure and uncertainty while remaining productive. Open to constructive feedback. Adjusts plans to meet changing needs.

Innovation and Initiative - Generates new ideas, challenges the status quo, solves problems innovatively.

Work environment
Working with geographically distributed teams. Need to travel occasionally to various external agencies.

Other essential requirements
Finger on latest technology in Social Media, Sales/Marketing/Public relations experience and perseverance skills essential

Location: This is a full- time role based in our Bengaluru office.

Compensation: Salary will be commensurate with qualifications and experience.

Please send your resume to careers@prathambooks.org with ‘Social Media Manager' in the subject line of the email.

Discover the Real Eco-Heroes!

June 5th is World Environment Day - a day to encourage worldwide awareness and action for the protection of our environment. 

Why focus on the environment for just one day when we can spend a whole month reading, learning, and doing the things that make our planet a better place? We're kicking off a month of environment-themed books and activities, starting today. Each week, we'll be picking a specific aspect of the environment on which to focus, and we hope you'll have as much fun with it as we have had putting it together.

We started off by teaming up with Nature in Focus for a contest that’s sure to set tongues wagging. If you missed hearing about the contest, you can still send in your entries to win a copy of the book 'Stick Your Tongue Out' and a T-shirt with an illustration from the book! Find more details about the contest here.

This week, we take a look at some of our real-life environmental heroes, and see what they've been doing to help preserve our planet.

Walking in the Wild by Sejal Mehta and Barkha Lohia
Zakhuma works as a forest guard and wildlife photographer with the Mizoram Forest Department in Dampa Tiger Reserve in Mizoram. This is one of India’s more remote tiger reserves with a very difficult terrain. This self-taught photographer has created a valuable archive of photographs of Dampa’s biodiversity: plants, animals, insects, amphibians, reptiles, birds, mosses and fungi. Join him on a walk through the jungle and meet the different animals who live there and what it means to protect them and their home.

Jadav and the Tree-Place by Vinayak Varma
Jadav ‘Mulai’ Payeng is a conservationist and recipient of the Padmashree, one of the highest civilian honours awarded by the Indian government. Jadav lives in Majuli, Assam. At the age of 16, distressed by the sight of dying snakes that had washed up on a sandbar banking the Brahmaputra, Jadav decided to plant some trees in the spot. He started small, with bamboos, and grew an entire forest, plant by painstaking plant. Over the next three decades, Jadav and his tree-planting have managed to change the soil in the barren area. The 550-hectare sandbar is now a lush, dense forest and home to a variety of flora and fauna, including elephants, tigers, apes, deer and many species of local and migratory birds. Jadav continues to visit and nurture his forest every day, planting wherever he finds empty patches.

A Tiny Seed: The Story of Wangari Maathai by Nicola Riddisjk and Maya Marshak

Wangari Muta Maathai was an internationally renowned Kenyan environmental political activist and Nobel laureate. She founded the Green Belt Movement, an environmental non-governmental organization focused on the planting of trees, environmental conservation, and women's rights. This lovely book from BookDash introduces readers to the little girl who worked in the fields with her mother and who was worried when she saw the big forests disappearing.

Welcome to the Forest by Bhavna Menon and Kavita Singh Kale
The Last Wilderness Foundation is an NGO that works in urban and rural areas with children to spread awareness about wildlife and biodiversity, and sensitise them towards conservation and the environment. In January 2017, the Last Wilderness Foundation in association with the Kanha Forest Department conducted a camp for 23 visually impaired students from the Ananya Manav Sai Samiti, Jabalpur. 'Welcome to the Forest' is their story.

We hope you enjoy these reads and tune in to our #EnvironmentMonth updates throughout the month of June!