Monday, March 27, 2017

Pratham Books is Hiring : Junior Digital Marketing Executive

Pratham Books is a not-for-profit children's book publisher that was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see ‘a book in every child’s hand’ and we have spread the joy of reading to millions of children in India.

In the last 13 years we have published over 3000 books and printed over 14 million copies and 16 million storycards. In 2015, Pratham Books' increased its footprint by going digital. As an industry leader we were one of the first publishers in the country to open licence our content. All this content in now available in digital formats on StoryWeaver, our digital platform that hosts stories in 59 languages. The stories can be read, translated, versioned or downloaded for free.

At Pratham Books, we are shaping a new, innovative approach to multilingual publishing because we believe that every child needs good books to read in a language of their choice.

Pratham Books is looking for a junior digital marketing executive to promote its current suite of digital platforms. Through digital and online techniques and analysis, the digital marketing executive will work closely with all the organisation’s verticals setting and achieving specific goals in metricsm communication, brand building and conversion. 

The ideal candidate will. self-starter, natural organiser and excellent team player.

Responsibilities
  • Creating & implementing online and offline campaigns alongside our annual editorial/event calendar.
  • Support in execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media.
  • Measurement and analysis of impact of online and offline marketing campaigns.
  • Create and share content on Social Media channels with our online community in new and exciting formats
  • Internal and external communication in the form of digital newsletters
  • Drive user engagement on StoryWeaver using social media tools, online partnerships and digital marketing.
  • Help develop and champion an SEO Strategy for the platform.
Skills
  • Experience with Google Analytics/AdWords and SEO
  • Excellent written and oral communication skills.
  • Strong skills in online marketing, branding, social media marketing and copywriting.
Experience
  • At least 1-2 years’ experience within digital marketing ideally within publishing/media/edtech/events.
Qualifications : Bachelor’s degree. Any additional certification in digital marketing will be a bonus.

Salary: Will be commensurate with experience. We are looking for a passionate individual who wants to be part of a team that is creating a new model in multilingual publishing to address the scarcity of books for children in need.

Interested candidates can send their resume to careers@prathambooks.org

P.S - If you are shortlisted, you will hear back from us within 15 days of applying.

Monday, March 20, 2017

Pratham Books' Retell, Remix and Rejoice Contest 2017 is here!


Our annual Retell, Remix and Rejoice contest is back… with a small twist! This year :
  • You can choose from the whole universe of illustrations on the StoryWeaver platform 
  • You have to create an engaging story for young readers (A level 1 or 2 book. More details below)
A recent report ‘Mapping Children’s Literature in India’ by the Sir Ratan Tata Trust and Parag revealed a huge shortage of quality stories for our youngest readers (0-6 years), especially in Indian languages. We want your help in creating joyful stories for the next generation of bookworms to read, giggle and wonder at in English, Hindi, Kannada, Marathi or Tamil. We asked Pratham Books’ editors to share the themes they felt engaging stories were most needed in. This is what they would like you to weave stories about:
  • My body: Parts of the body, sensations, growing up. Take a look at Rohini Nilekani’s ‘Listen to my Body’.
  • My friends: Games we play, sharing, fighting, making up, being fair. Have you read ‘मेरा घर’ by Rukmini Banerjee.
  • Animals around us: My pets, domestic and wild animals, birds and insects. ‘Ammu's Puppy’ by Sowmya Rajendran was one of the big hits of 2016 on StoryWeaver
  • Travel: Using modes of transport in stories, visiting new places and culture, etc. Check out 'My Car' by Phidi Pulu.
  • People around us: My teachers, shopkeepers, drivers, fruit-sellers, ice-cream wala, the gardener, mechanic, etc. Here's 'Phani's Slippers' by Sridala Swamy. 
  • The world around me: Weather, nature, seasons, trees and flowers, every day science Have you read 'The Red Raincoat' by Kiran Kasturia.

About our Reading Levels

At Pratham Books we link levels to the child’s reading development, since we know 10-year-olds who are comfortable with a Level 1 story, as well as 6-year-olds who can read Level 3 stories effortlessly. This happens across languages too as kids have different fluencies in different languages.

This year we’re asking you to be as creative as you can and convey as much as you can - using as few words as possible. Use our reading level guidelines as you create them.

Level 1 Books
  • Easy words, word repetition
  • Short sentences, less than 5 on a page
  • Text and pictures should support each other
  • Big fonts
  • Rhyme and rhythm
  • Word range: 0 to 250

Level 2 Books
  • Simple concepts (especially in non-fiction)
  • Stories with linear, engaging plots
  • Word range: 250 to 600



Guidelines for Submission

Timelines:
Contest ends on April 30, 2017.

Copyright and other guidelines

  • All stories submitted must be your original work.
  • Participants must be over the age of 17 to participate (we’re organising an exciting contest for children later in the year)
  • By submitting your work to Retell, Remix and Rejoice 2017, you are agreeing to a CC-BY license being applied to it (This license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation). To know more about CC-BY, click here.

For queries, write to us at storyweaver@prathambooks.org

While we encourage participation from all countries, prizes shall be couriered only within India.

How to enter
You can submit your story for Retell, Remix and Rejoice 2017
using illustrations from our image bank
  • by uploading your own illustrations
  • or as text only
Here’s a quick video tutorial on how to create stories on StoryWeaver.

However you choose to create your entry, it MUST be via the Retell, Remix and Rejoice contest page, by clicking on the button below :


Oh and before you go… here’s a quick reminder of the prize this year

The three best manuscripts will receive detailed feedback from our Senior Editors at Pratham Books. One of the finalist entries will be chosen for re-illustration by a children’s book illustrator.

Friday, March 17, 2017

Pratham Books is Hiring : Junior Graphic Designer

 (Update : This position has been filled and the posting is closed.)

Pratham Books is a not-for-profit children's book publisher that was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see ‘a book in every child’s hand’ and we have spread the joy of reading to millions of children in India.

In the last 13 years we have published over 3000 books and printed over 14 million copies and 16 million storycards. In 2015, Pratham Books' increased its footprint by going digital. As an industry leader we were one of the first publishers in the country to open licence our content. All this content in now available in digital formats on StoryWeaver, our digital platform that hosts stories in 59 languages. The stories can be read, translated, versioned or downloaded for free. With both the print and digital initiatives being scaled, Pratham Books is looking for a Junior Graphic Designer. The job involves book design, page layout, and preparing illustrations for page layout, creating promotional posters, catalogues and other creative products, in English and many other languages.

Key Responsibilities
  • Working closely with the design and editorial teams to design and layout new children’s books for print and digital formats. ( The illustrations for the books will be provided)
  • Adapting the original print design files, and adapting it into sizes and templates that are suitable for StoryWeaver - Pratham Books’ digital story platform. Strong Photoshop skills are required for this 
  • Pagination, Artwork, Archiving and Documentation
Required skills:
  • Designer with an eye towards details and a strong sense of visualization.
  • Graphic design skills and an interest in book layouts
  • Expertise in Adobe creative suite (InDesign, Photoshop, Illustrator) and CorelDraw. Proficient in MS Office and Windows
  • Basic understanding of the printing process 
  • Minimum of three years of relevant experience
  • Ability to work quickly and accurately on design files
  • Be a team player, Quick learner
  • Good communication skills 
  • Capable of working within a team and tight deadlines
  • Knowledge of fonts and Unicode fonts will be a plus
Pay: Subject to level of previous experience

Location : Bengaluru

Interested candidates are requested to send in their resume to storyweaver@prathambooks.org

Thursday, March 16, 2017

ऑक्सफ़ोर्ड बुकस्टोर हिन्दी साहित्य उत्सव

१९ मार्च को दिल्ली के ऑक्सफ़ोर्ड बुक स्टोर में एक दिवसीय हिंदी साहित्य उत्सव आयोजित किया जा रहा है। इसमें कविता पाठ से ले कर अनेक साहित्यिक व समसामयिक विषयों पर चर्चा होगी. पियूष मिश्र , मैत्रेयि पुष्पा , उर्वशी बुटालिया, सईदा हमीद व मृणाल पाण्डे जैसे वक्ताओं को सुनने का मौका दिल्लीवालों को मिलेगा। अनुवाद जैसे महत्वपूर्ण विषय पर भी बातचीत होगी। 

मनीषा चौधरी ( प्रधान सम्पादक, प्रथम बुक्स ) १९ मार्च ३.४५ -४.३० को ऑक्सफ़ोर्ड बुक स्टोर के हिंदी साहित्य उत्सव में "अनुवाद : भाषाओँ के आर पार" नामक पैनल चर्चा में एक वक्ता के रूप में शरीक होंगी 

दिन : रविवार, 19 मार्च, 2017
समय : सुबह 11:00 से शाम 08:00 बजे तक
स्‍थान : ऑक्सफ़ोर्ड बुकस्टोर, N - 81, कनॉटप्लेस, नई दिल्ली - 110001

Manisha Chaudhry (head of content team, Pratham Books) will also be speaking at the panel discussion "Anuvaad Bhashaon ke Aar Paar" at 3.45 pm.

(Click on the image for a larger view)

Wednesday, March 15, 2017

Pratham Books is Hiring : Editor (Tamil)

 (Update : This position has been filled and the posting is closed.)

Pratham Books is looking for a dynamic Tamil Language editor, having full command over written, spoken and grammatically correct Tamil language and expertise in the translation process. The person needs to have a live connect with Tamil language and literature. The person will be responsible for anchoring the process of book development from translation of the manuscript in Tamil language to all the steps, which are needed to get the final books. The person will lead an outsourced team of translators, reviewers and proof readers, will work with the language and design team and will be responsible for the timely execution of all the processes involved.

This is a job that requires excellent English- Tamil translation ability, language skills, attention to detail. It also requires an interest in children’s literature and a creative understanding of child-friendly language. Clear communication and multitasking skills are a must.

Key Responsibilities

  • Send out the original English scripts for Tamil translations. Give inputs to the translator, see if the review is needed and get the copy proof read. Sign off the final ready to print Tamil PDF.
  • Build a system to put the translation and correction processes in place.
  • Track the workflow, observe the timelines, identify the bottleneck and communicate.
  • Build a strong team of English- Tamil translators, reviewers and proof readers.
  • Ensure the quality of translated work
  • Keep in touch with the new trends and challenges in translation.
  • Identify language experts in Tamil and send some of the translations for quality check.

Qualifications
  • Preferably a degree, in Literature/Journalism/Mass Communication/Media /Language (Tamil)
  • Experience of working in an editorial position in a publishing house and should have hands-on experience in translation, review, proofreading and production related processes.
  • Excellent communication skills in Tamil and English.
  • Sharp eyes to check copy
  • Ability to multi-task and be a team player
  • Good technology skills
  • Passion for children’s literature

Nice to have but not mandatory: Experience in working with children’s literature

Location: Position is based out of Bengaluru

Salary: Will commensurate with experience. We are looking for a passionate individual who wants to be part of a team that is creating a new model in multilingual publishing to address the scarcity of books for children in need

Write to us: Email your resume with 'Language editor, Tamil' in the subject line to careers@prathambooks.org.

Tuesday, March 14, 2017

Pratham Books is Hiring : Assistant Editors

We're hiring TWO Assistant Editors

Pratham Books is India’s largest, not-for- profit, multi-lingual children’s book publisher. Being multilingual, the key objective is to publish high quality, affordable books in multiple Indian languages for the reading pleasure of children. In 13 years, we have published over 3000 books across languages and distributed over 14 million copies of our books and 16 million story cards.


Job description

Pratham Books is looking for a creative person to take on the work of an assistant editor. The position involves reading and review of new manuscripts, editing chosen manuscripts, managing the workflow with authors, designers and illustrators, working with the design team, proofing copy at the layout and print stage, writing copy for blurbs, catalogues and promotional events. The assistant editor will also need to co-ordinate with the administrative team for documentation, records and payments. We expect this person to bring in new ideas to create interesting books in Indian languages for children, especially those children who may be first-generation school-goers. The position requires an interest in children’s literature and a creative understanding of child-friendly treatment of subjects.

Required Skill-set

  • Ability to evaluate and edit manuscripts
  • Excellent communication skills in English and any other Indian language
  • Ability to copy-edit
  • Sharp eyes to check copy
  • Ability to write copy for blurbs, catalogues and promotional material
  • Ability to maintain and document day-to- day editorial assignments
  • Ability to track work and co-ordinate with the administrative team
  • Ability to multi-task and be team player
  • Basic computer skills
Desirable
  • Degree in Literature/Journalism/Mass Communication/Media /Language
  • Ability to visualise and engage creatively with the design team

Experience
At least 3-4 years in an editorial position would be good. Preference will be given to candidates who have worked in children's publishing or with children.

Location
This is a fulltime position, one in our New Delhi office and one in our Bengaluru office.

Salary will be commensurate with qualifications and experience. Please send your resume and sample of work to careers@prathambooks.org with & 'Assistant Editor – and your name' in the subject line of the email.

P.S - If you are shortlisted, you will hear back from us within 15 days of applying.

Friday, March 10, 2017

Pratham Books is Hiring : Outreach Manager

(Update : This position has been filled and the posting is closed.)

Pratham Books is a not-for-profit children's book publisher that was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see ‘a book in every child’s hand’ and we have spread the joy of reading to millions of children in India.

In 13 years, we have published over 3000 books and distributed over 14 million copies of our storybooks and 16 million story cards. In 2015, Pratham Books' increased its footprint by going digital. As an industry leader, we were one of the first publishers in the country to open license our content. All this content is now available on StoryWeaver, our digital platform that hosts stories in 60 languages. The stories can be read, translated, versioned or downloaded for free.

At Pratham Books, we are shaping a new, innovative approach to multilingual publishing because we believe that every child needs good books to read in a language of their choice.

Job Description 

We are looking for an Outreach Manager who can forge strategic partnerships to facilitate the use of StoryWeaver’s digital resources with organizations that have programs which promote reading and learning among children. The Manager will be responsible for strategizing and executing plans to increase the user base of StoryWeaver and also provide the necessary training and support to the partner network. The Manager will also work with the internal team to shape and guide strategies based on partner inputs and feedback.

Key Responsibilities 

  • Identify potential partners and strategize, design and execute plans to onboard them as StoryWeaver users.
  • Create and execute robust work plans for achieving monthly, quarterly and annual goals
  • Provide training and support to the partner network
  • Provide information and feedback to the internal team based on partner feedback and essentially be a bridge between the internal and external stakeholders
  • Help with research and documentation for impact assessment
Qualifications

  • Post Graduate Degree
  • 5+ years plus work experience in Sales, Marketing, Outreach or related areas.
  • Experience in a programmatic function in the development sector
  • Exceptional interpersonal and verbal/written communication skills
  • Ability to gather data, analyze information, and prepare reports and documents 
  • Strong program planning and implementation skills.
Location: This role is based out of Delhi and is full-time. 

Salary: Compensation will be commensurate with experience. Interested candidates are requested to send in their resume to careers@prathambooks.org with the subject line – Outreach Manager

Gender-Balancing in Children's Books

Joeanna Rebello Fernandes on children's books that move away from sexism and provide newer narratives and role models for the kids of today.

Via Times of India

If only Sowmya Rajendran's book was around at the time. Published in 2015 by Tulika, Girls To The Rescue is a redemptive retelling of popular fairy tales, where leading ladies like Snow White, Rapunzel and Sleeping Beauty are non-conformists, their happily-ever-afters not tied in with the prince. "I started composing feminist fairy tales while trying to get my daughter to eat her meals," says Rajendran. By her hand, Cinderella turned into the girl with big feet, whose godmother wanted her to go to the ball, have fun, and not be a homebody. The prince ends up admiring her big feet.

Despite having turned the tale on its head, though, Rajendran doesn't believe in keeping pop culture away from kids. "My daughter also knows the traditional tale, but enjoys the retelling. With alternative narratives, children will learn to question what they read and see. That took us a long time, I started analysing, interrogating and unlearning only at the undergrad level," says Rajendran, who has also won the Sahitya Akademi Bal Sahitya Puraskar for another book that questioned gender stereotypes.

The girls and women who inhabit children's literature today are not unlike the people writing and illustrating them; products of their time who won't stand for sexism or other discriminations between the covers. And so, Sangeeta in Scholastic's The Great River Magic loves math and her brother loves to cook. Rajiv Eipe's grandmother in Ammachi's Amazing Machine (Pratham Books) wears a tool-belt and makes a mean coconut extracting-machine. Shabnam Minwalla's Nina is The Shy Supergirl (Westland) without the dual identity. Who says a supergirl can't be shy? These books and their individual characters flatten stereotypes.

Publishers and authors abroad have been making up for bigoted books since the '80s and '90s, with feminist works like Princess Smartypants by Babette Cole, Andrea Beaty's Rosie Revere, Engineer, Ian Falconer's Olivia, and many others. And in the last couple of years, Indian writers have also been actively contributing. "It is a conscious attempt to right the balance since boys have formed the default centre for the longest time," says Manisha Chaudhry, head of content at Pratham Books. "Having more active, curious, problem-solving girls is to normalise the portrayal of childhood in a gender-balanced way."

Illustration : Rajiv Eipe
Children's writing may have turned a page, but marketing and buying behaviour has to keep up. Some kid-lit campaigners like columnist Bijal Vachharajani are doing what they can to spread the word and recommend new, diverse titles for parents and teachers. 

"There are some amazing feminist children's books and young adult literature being published in India (and internationally) — of course they are few and far between. But the range is steadily increasing," says Vachharajani.

But children, parents and educators often don't get to know about these books. Vachharajani says: "There needs to be more buy-in from mainstream bookstores, e-retail sites and the marketing teams for such books. Otherwise they will continue to be considered 'alternative'. Which these books are not — they are definitely slice-of-life."

Saturday, March 4, 2017

Pratham Books is Hiring : Outreach Executive (Bengaluru)

Pratham Books is a not-for-profit children's book publisher that was set up in 2004 to publish good quality, affordable books in many Indian languages. Our mission is to see ‘a book in every child’s hand’ and we have spread the joy of reading to millions of children in India.

In 13 years, we have published over 3000 books and distributed over 14 million copies of our storybooks and 16 million story cards. In 2015, Pratham Books' increased its footprint by going digital. As an industry leader, we were one of the first publishers in the country to open license our content. All this content is now available on StoryWeaver, our digital platform that hosts stories in 60 languages. The stories can be read, translated, versioned or downloaded for free.

 (Update : This position has been filled and the posting is closed.)

At Pratham Books, we are shaping a new, innovative approach to multilingual publishing because we believe that every child needs good books to read in a language of their choice.

Job Description

We are looking for an Outreach Executive who will be part of the Outreach Team and will work closely with the Managers to support all outreach related activities. The core objective of the team is to forge strategic partnerships that facilitate the use of StoryWeaver’s digital resources with organizations that have programs which promote reading and learning among children. The team is responsible for strategizing and executing plans to increase the user base of StoryWeaver and also providing the necessary training and support to the partner network. The Outreach Executive will support the team by creating a database of potential partners, design communication to reach out to them, manage coordination/registrations of workshops during the year, maintain records and documentation of activities conducted.

Key Responsibilities
  • Develop annual outreach plan in conjunction with Outreach Managers, with a detailed activity plan to reach the desired goals
  • Build a database of potential partners
  • Liaison with internal and external stakeholders for outreach projects.
  • Maintain and nurture relationships with partner organisations and foundations
  • Reporting and documentation
Qualifications
  • Graduate Degree
  • 2+ years of work experience in Sales, Marketing, Outreach or a related area
  • Experience in Education and/or Development sector is an added benefit
  • Good interpersonal and verbal/written communication skills
  • Ability to work effectively with a wide range of stakeholders    
  • Ability to gather data, analyze information, and prepare reports and documents.
  • Skill in organizing resources and establishing priorities.
Location: This role is based out of Bengaluru and is full-time.

Salary: Compensation will be commensurate with experience. Interested candidates are requested to send in their resume to careers@prathambooks.org with the heading Outreach Executive in the subject line.

Friday, March 3, 2017

#READtalks

READ Alliance in collaboration with Pratham Books & Room to Read India brings to you an afternoon of live conversations, dialogue, and discussion around libraries & early learning efforts. 

Be geared to witness research and field insights on#innovative #library practices to enhance reading experience around the country. There will also be a showcase of various library interventions aimed at improving early reading levels in India.


So come join us on 07th March (2 pm onwards) at The Taj Ambassador-Vivanta Hotel to share ideas, and find solutions that have the potential to transform the early grade reading space in India. 

Register here : http://bit.ly/2mbJgc2

Wednesday, March 1, 2017

Children's Library Unconference 2017




The Children's Library Unconference 2017 in happening on 4th March, 2017. 


Parag’s annual Children’s Library (un)Conference aims to create a space for children’s library discourse in India. The (un)conference will act as an avenue where library educators and others engaged in the library space, with reading and children, get to meet, exchange ideas, present best practices and challenges and learn from each other. For the inaugural (un)Conference, Parag will bring together thought leaders in the library and children’s literature space. Moving away from the regular panel discussion and presentation format, (un)Conference will host displays by eight organisations doing significant work with children’s libraries (one best practice around use of library/children’s books and its impact). Panelists and participants will do a walk-through of the displays. Post lunch panelists will share observations followed by reflection and discussion that takes the dialogue forward. The discussion will actively involve participants in the audience to share thoughts and observations. We hope this format will lead to a collaborative discussion that includes all members who are attending and enable us to build a shared vision for children’s libraries in India.

(un)Conference Venue – New Wing, India International Centre (IIC), New Delhi
(un)Conference Schedule – Click for Schedule
Registration is Compulsory. Register Here (https://goo.gl/FKIHZU)