Wednesday, April 23, 2014

Katha and Britannica Tie Up to Promote Indian Children’s Stories

Publishing firm Katha has tied up with Encyclopaedia Britannica to present the best of children’s stories from India across the world.

Britannica will convert titles owned by Katha into eBooks and distribute them worldwide as part of its eBook program under the overall eLibrary initiative, according to a Britannica press release.

The Britannica initiatives include providing digital knowledge and learning products to Katha schools and learning centres for underprivileged children in India.

From its repertoire of children’s titles and stories sourced from Indian languages, Katha will compile a Literature Reader in English as a curricular textbook for Classes one to eighth, which Britannica will publish and market in India.

In turn, Britannica will leverage its channels to offer the Literature Reader to schools abroad that follow Indian curriculum, as part of its curricular offering.

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