Friday, November 8, 2013

Jai ho, PlanetRead!

We love the work that PlanetRead has been doing all these years. Now, we want to dance with joy with Brij Kothari and his team for having been recognised by the US Library of Congress for their work to promote reading. They have been using Hindi film songs to promote reading for long.

PlanetRead, an Indian non-profit born from IIM Ahmedabad, has been named winner of the Library of Congress' first international literacy award announced this week for its pioneering work in teaching millions to of semi-literate people to read using same language subtitling (SLS) for Indian movie songs. The award, which carries prize money of $ 50,000, supports organizations working to alleviate problems of illiteracy and aliteracy (a lack of interest in reading) both in the United States and worldwide.

"It is simple to implement and easy to replicate, reaching 200 million low-literacy TV viewers in India. SLS is notable as a highly motivational approach for getting low-literacy adults to read, particularly where access to books is difficult," the citation read.

The program has been around for a long time, said Brij Kothari, founder of PlanetRead and IIM faculty member, who came to Washington DC to receive the award on Monday. To read the full article, please click here. 

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