Thursday, December 6, 2012

Help Pratham Books Spark a Rise!

We've got some great news! We've been shortlisted as one of the contenders for the 'Spark the Rise Challenge'. We could win a grant to execute the project we've submitted. But we can only do so with your help and your votes! We need only a few seconds of your time (promise - just a few seconds).

The project we've submitted is a 'multiple language story card sachet'. As low cost as our books are, we have always believed that we need to experiment with innovative formats to push the price points lower and we are on the verge of breaking new ground with our story cards (mini books) in an ‘accessible & affordable to all’ sachet format .

A kirana shop with a Pratham Books Story Card Sachet
Success of our story cards at schools has inspired us to think of ways to reach these story cards to children at an easily accessible kirana store or a shop around the street corner in a sachet. A transparent sachet contains 5 different story cards at very affordable price point of Rs 20. Each story card is a story written and illustrated to fit a folded A4 size paper in 4 colours and laminated to last for at least 2-3 years. And these come in many language options too!

Story card examples

Story card sachet

We stand to win a grant from the Spark the Rise challenge and WE NEED YOUR SUPPORT to make this dream real. We need your backing now! A phone call, an SMS or the click of button is all we need to help bring these story cards to stores in India. 

Help Pratham Books reach out to many more children and readers
 by voting for our project on Spark the Rise.


HOW CAN YOU HELP?




1.  Give a missed call from your mobile phone. Call +912261850908 with your mobile phone to vote. A confirmation SMS will be sent to you after your call. Missed call votes will not be accepted from landlines. Only Indian mobile numbers can vote.

2. Alternatively you can also vote via SMS. Type in - MHRISE<SPACE>P06880 and send it to 54646
(Charges : Rs.3 per SMS) 

3. If you’d rather vote online, you can do so by visiting the site, registering on it and then voting. You can't vote without registering on the site.


Thank you for your votes :)

P.S - If you have any queries about the project, please write to us at web(at)prathambooks(dot)org.

Rukmini Banerji from Pratham talks about the use of storycards

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Pratham Books is a book publisher with a difference and with an audacious mission – to see a book in every child’s hand. We were founded on a cold January morning in 2004 and who would have imagined that in eight years we would have published 1570 children’s books in 11 Indian languages, distributed 10 million books and 10 million story cards to over 1,10,000 schools and libraries across 21 states and with a readership of over 25 million children.

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