Friday, November 4, 2011

Aviva Great Wall of Education and Pratham Books


Pratham Books is delighted to partner with Aviva Insurance as the official bookstore partner for the Aviva Great Wall of Education, a milestone initiative focussed on building a bright future for underprivileged children through education. As a part of this initiative, all books donated will be distributed to underprivileged children across India. Last year, the Aviva Great Wall of Education collected close to 9,50,000 books which were distributed across four cities in Inda.

This year, the initiative hopes to achieve greater scale through their association with the Times of India, Pratham Books and Vodafone.

You can donate books online through Pratham Books. The sets are available in a number of easy denominations – Rs.100, Rs.200, Rs.500 and Rs.1000. So go ahead – donate book sets on our e-store and help put a book into the hands of little children, who will have the pleasure of owning a book.

This initiative is also powered by Vodafone, and you can donate a 10 rupee book from Pratham Books through your mobile. To donate, Vodafone users have to SMS ‘Book’ to 58910. Charges are Rs 10 per sms. 


Important note: For all donations to the Aviva Great Wall of Education, orders will be directly shipped to the respective NGO partners. Nevertheless for our internal records we need you to add your shipping address while ordering the books. Once you have placed an order, you will receive two confirmation emails.



Click here to learn more about the initiative.

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