Wednesday, July 20, 2011

The Secret Bookstore

Via Paris Review

Watch this beautiful video about Brazenhead Books, a secret bookstore that’s been tucked away in Michael Seidenberg’s apartment on the Upper East Side ever since the rent for his original retail space in Brooklyn was quadrupled. (Jonathan Lethem used to work there.) “This would have not been my ideal,” he says. “I wouldn’t have thought I want to have a bookshop in a location no one knows about.” “I find ways to survive without it making enough money to be what you would call a successful business. If it’s all about money, there’s just better things to sell.”
Watch the video to learn about this beautiful secret bookstore (and then there is also this article from 2008 that you may want to read)

There's No Place Like Here: Brazenhead Books from Etsy on Vimeo.

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