Last year, Pratham Books participated in the IndiaSocial Case Challenge and was the winner in the 'long term initiatives' category. You can read our case study here. This year's case challenge is back and you stand the chance of winning cash prizes of over 2 lakhs.
Only 383 days since we announced winners of the IndiaSocial CaseChallenge 1 and so much has changed in terms of businesses and brands going social.That there will be a social ‘angle’ to a brand’s marketing plan is now a given; celebrity personal brands are living, and dying, by social media; Social CRM is a much bandied term these days; organisations are crafting social media policies, adopting social into business frameworks; some organisations and brands are looking at creating participatory movements.The CaseChallenge-2 Jury Members consisting eminent personalities from the fraternity, identified basis their expertise and knowledge, tests the rigour of these promises on strategic parameters to select winners for 1st position, 1st runner-up and 2nd runner-up positions.IndiaSocial CaseChallenge 2 is now open for submissions from 30th May, 2011 till 19th June, 2011 (midnight, IST). Brands, private and government organisations, not-for-profit bodies, media owners, celebrity brands are all invited to submit their social media work in India, to participate.Recognition is still the sweetest reward, but to make the wins even sweeter, winning teams of 1st position and 1st runner-up positions, in all 3 Categories, would also be entitled to a cash prize of Rs. 50,000/- and Rs. 25,000/- respectively.Winning cases will be showcased on IndiaSocial; Mint; Impact Magazine and subsequently in Edition 2 of the IndiaSocial CaseBook.