Thursday, May 19, 2011

Become Someone Else Campaign

A simple and effective print campaign for the Mint Vinetu bookstore.

When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas.

Image Source

blog comments powered by Disqus