Tuesday, February 15, 2011

E-Readers Catch Younger Eyes

Schulknabe mit iPad, after Albert Anker

Via The New York Times
Something extraordinary happened after Eliana Litos received an e-reader for a Hanukkah gift in December.

“Some weeks I completely forgot about TV,” said Eliana, 11. “I went two weeks with only watching one show, or no shows at all. I was just reading every day.”

Ever since the holidays, publishers have noticed that some unusual titles have spiked in e-book sales. The “Chronicles of Narnia” series. “Hush, Hush.” The “Dork Diaries” series.

At HarperCollins, for example, e-books made up 25 percent of all young-adult sales in January, up from about 6 percent a year before — a boom in sales that quickly got the attention of publishers there.

“Adult fiction is hot, hot, hot, in e-books,” said Susan Katz, the president and publisher of HarperCollins Children’s Books. “And now it seems that teen fiction is getting to be hot, hot, hot.”

But now that e-readers are cheaper and more plentiful, they have gone mass market, reaching consumers across age and demographic groups, and enticing some members of the younger generation to pick them up for the first time.

It is too soon to tell if younger people who have just picked up e-readers will stick to them in the long run, or grow bored and move on.

“Kids are drawn to the devices, and there’s a definite desire by parents to move books into this format,” Ms. Vila said. “Now you’re finding people who are saying: ‘Let’s use the platform. Let’s use it as a way for kids to learn.’ ”

After receiving a light gray Sony Reader from her grandparents for Christmas, Mia Garcia, a 12-year-old from Touchet, Wash., downloaded “Little Women,” a book she had not read before.

“It made me cry,” Mia said. “Then I read ‘Hunger Games,’ ” the best-selling dystopian novel, “and it also made me cry.”

Her 8-year-old brother, Tommy, was given an e-reader, too. “I like it because I have so many different books on it already,” he said, including “The Trouble Begins at 8,” a fast-paced biography of Mark Twain written for children in the middle grades.

Eryn Garcia, their mother, said the family used the local library — already stocked with more than 3,000 e-books — to download titles free, sparing her the usual chore of “lugging around 40 pounds of books.”
Read the entire article here.

Image Source : Mike Licht, NotionsCapital.com

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