Friday, January 21, 2011

When Our Community Steps In ... A Book Launch Happens!


At Pratham Books, January has been a swell month. If things continue in the same manner, we can't wait to see what the year holds for us in the coming months. To celebrate our book 'Mumtaz Embroiders Her Dreams', we ran a contest that invited kids to talk about their dreams. We received an overwhelming response and our teams have been busy this entire week sifting through the grand dreams that these children have.


The 'Mumtaz Embroiders Her Dreams" contest and book launch, made Pratham Books realise one of its oldest dreams - Community Book Launches.


But what came to us as a surprise (a happy surprise) was that one of our community members (Namrata Vora) expressed interest (on behalf of VFT Aarti Home) in buying a huge number of copies of the book to coincide with the 'National Girl Child Day' celebrations they were conducting. As we continued talking, we were suddenly talking having a book launch along with their other celebrations in Kadapa (Andhra Pradesh) too. Wow! Who would have imagined that within a few hours of talking, we were suddenly going to be having two book launches. We also partnered with VFT Aarti Home and invited entries for the 'Mumtaz Embroiders Her Dreams' contest and will soon be receiving around 200 entires from them (5 of which will receive prizes at the Kadapa launch).

The greater news is that this book launch will be handled entirely by the community member. Haven't we always said that our community rocks? This will be a first for us at Pratham Books, but this is exactly what we want. We want our community to participate with us and support us in similar ventures. We wish Namrata Vora and VFT Aarti Home all the best for a successful book launch.

You can read about the work done by VFT Aarti Home here.


NOTE : We often hear from people that we conduct our book launches only in Bangalore/Delhi and that we should come to smaller towns and cities and launch our books. If you want to join and support us and maybe help us conduct similar events in your city/town/locality/school, please send us a mail at web at prathambooks dot org.

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