Well Rajshri Media has launched 4 regional content video websites in languages like Bengali, Tamil, Telgu, Marathi. This as we had analysed is their foray into regional/vernacular video content. They have also launched a youtube channel each for these regional sites.
On the youtube front Rajshri became the number one most viewed YouTube channel in India with more than 100 million viewers. Rajshri Media part of 60 year old Rajshri group which is one of the oldest and largest entertainment group has leveraged its offline content repository and even made tie ups to scale its online presence.
What makes them hit in India is their content repository which includes all time hit epics like Ramayan, Shaktimaan, Mahabharat etc which make them unique and front-runner in providing the content which may have lost with time.
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