Saturday, March 28, 2009

Marketing Your Book by Giving Away Kindles

Another marketing and publicity strategy employed to get more readers...

Via Publishers Weekly
Ramit Sethi, author of I Will Teach You To Be Rich, and the book’s publisher, Workman Publishing, gave away one Kindle every hour to readers who purchased the book from any online retailer. As the author announced the winners through his live streaming video chat, which lasted all day, the book steadily climbed Amazon’s bestseller list and hit the number one spot around 2:00 p.m. EST.

Within a few hours, the book reached #33 on Amazon’s bestseller list; by afternoon it was at number one, both in physical books and on the Kindle platform.
Read the entire article here.

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