Wednesday, January 21, 2009

Viral Videos for Book Promotion

On this blog, we have talked about different ways being employed by authors and publishers to market their books - book promotions through a mobile, teaser campaigns for a book and even putting up entire readings of their books online. This post tracks the trend of viral videos for promoting books and boosting book sales.

Via The Wall Street Journal
Meg Cabot, best-selling author of "The Princess Diaries," regularly posts videos of herself online performing puppet shows with Barbie and Madame Alexander dolls. Jodi Picoult, author of another best-seller, "Nineteen Minutes," stars in home-movie style videos that show her hanging out with her family and shopping for groceries. Chuck Palahniuk, known for edgy novels like "Fight Club," has staged a video interview with the fictional main character of his new book.

In a book industry flooded with titles and facing sluggish sales, a growing number of authors are going to dramatic lengths to attract attention. The latest tactic: producing and starring in zany videos aimed at the YouTube audience.

An industry is springing up to support the video boom. Circle of Seven Productions, a Brentwood, Calif.-based production company specializing in book trailers, had more than 100 clients last year, up from about a dozen in 2005.

There are a few cases where the gamble has paid off. Last year, Harper Perennial created three videos to promote "The Average American Male," a novel about an unnamed man in his late 20s who plays videogames and holds his "annoying girlfriend" in contempt. The trio of videos, meant to offer a window into what gallant-seeming men are supposedly "really thinking," has garnered several hundred thousand views on YouTube, plus more on MySpace and other sites. The book has sold about 25,000 copies to date, according to Nielsen BookScan.
Read the entire article here

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