Sunday, January 4, 2009

How the Air Force Goes About Blogging


You’ve probably seen many articles on companies and organizations saying that they take social media seriously. Here’s one such organization that you might not expect: the United States Air Force. Take a look at the Air Force Blog Assessment chart, reproduced below: (Click on the image for a larger view)

WebInkNow recently covered the Air Force’s approach to social media, which is far more involved than many companies who only pay lip service to the idea. They’ve assigned someone the role of “Chief of Emerging Technology”, whose job is to develop strategy, policy and plans for the Air Force’s “communicators” and whose mission is to use or build web applications as a means of engaging Airmen and the general public in conversation. The goal is to make every single Airman a communicator.

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