The New York Times discusses the rise of the 'my' generation on the 'web and how companies are taking advantage of this to personalize interactions with their customers.
...they illustrate how corporations are striving to show that they can be as intimately connected to their customers as in-vogue social networking sites. They’re not just impersonal businesses; they are your close, intimate friends.
And more on the Penguin initiative that used the 'web to tell collaborative stories.
...the final sixth story is coming out on Tuesday, and it's the one I'm most impressed by. It's basically an unholy cross between a text adventure, choose your own adventure, and dungeon map. Technically speaking, it's not very sophisticated, but it has an interface that I'm sure hasn't been done before...
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