Please read the concept note that can be downloaded here.
Friday, January 27, 2012
IFA's Art Education Conference
Please read the concept note that can be downloaded here.
Pratham Books Champion : Abhinav Agarwal
Thank you Abhinav for spreading the joy of reading!
Click here to read the stories sent in by all the Pratham Books Champions.
Sutradhar’s Open Forum - “Language and Literacy”
India’s Business Books Take Off
Whether it’s a large chain retailer or the smallest bookstall at an airport departure gate, Indian bookshops all have one thing in common — the predominance of business and management titles.
English-language biographies of leading business figures and self-help books about how to make a fortune pack the shelves, tapping an apparent thirst for success and self-improvement in the fast-growing South Asian nation.
“Business books are very important to us,” said Sonal Gandhi, head buyer at the leading chain Crossword, which has 86 stores across India.
“It’s the more populist ones that really sell. We don’t really do a lot of technical stuff. But we do business management, self-help books, a lot of biographies, which sell a lot,” she told AFP.
But Nielsen BookScan, which tracks retail sales, said the value of the business publishing sector grew at a rate of more than 25 percent from the second to third quarter of the current financial year.
The overall market increased at a rate of 18 percent value-wise in the same period.Nielsen BookScan estimates that it tracks more than a third of all English-language Indian trade book sales, using data from retailers including Landmark, Crossword and the online book, film and music store Flipkart.
“Business books are important because they command a higher retail price as compared to other genres like fiction or self-help and still generate good volumes because the target audience is upwardly mobile and affluent,” he said.
“Some business books in hardcover have print runs higher than best-selling fiction titles in the same format.”
Krishan Chopra, publisher and chief editor non-fiction at HarperCollins India and Collins Business, said the phenomenon mirrors India’s expanding economy, as well as a shift in attitudes towards success and money.
“It’s part of the growth story,” he said.
Wednesday, January 25, 2012
The Republic Day Spirit


This Republic Day, Delhi-based NGO Family Of Disabled (FOD) and Select Citywalk join hands to pay tribute to the soldiers of our country through an exclusive exhibition-cum-sale of original paintings on January 25-26, from 11 am – 11 pm at Central Citywalk. You are also invited to witness the two extremely talented artists with disabilities painting live @ Central Atrium, Select CITYWALK, Saket, New Delhi on January 26 between 12-2 p.m. and 5:30- 8:30pm.
Both the participating artists, Sheela Sharma (from Lucknow), who paints with her toes as she lost both her arms in a train accident, and Shreekant Dube (from Delhi) who couldn’t fulfill his dreams of entering the army as his right arm got amputated due to an accident but trained himself to write and paint with his left hand, are living examples of the Huber Humphrey quote, “It is not what life takes away from you that counts. It’s what you make of what is left with you.” These artists have triumphed over their disabilities and completed their Masters in Arts.
Pratham Book wishes you all a very happy Republic Day!
Tuesday, January 24, 2012
The Unexpected Inspirations Behind Beloved Children's Books
One day in 1990, struggling writer Jo Rowling was taking a train from Manchester from London. She’d apparently spent most of the day apartment-hunting up north — she was planning to move to Manchester with her boyfriend — and as she day-dreamed on the journey home, an idea popped into her head: a story about “a scrawny, little black-haired, bespectacled boy.” The only problem was that Rowling didn’t have a pen with her, so she spent the rest of the journey developing the idea in her head, and set to work on what’d become Harry Potter and the Philosopher’s Stone (or Sorcerer’s Stone in the US) that night.Monday, January 23, 2012
Going to a Wedding!

Hello, hello hello! We're all off to celebrate a very dear colleague's wedding. He's the guy who has made us all such great believers in Creative Commons, and in sharing our books with the world in many many ways. We've just put a whole lot of books (159 books actually) for free downloads on the International Children's Library site, including the book 'Going to a Wedding'!
Since he is such a tireless advocate of the social online media, what better way of showing our appreciation than by giving him and his bride an online present! Here it is G & S, enjoy this little bouquet of poems when you're done with smiling for the million cameras, and shaking hands with your friends, and tucking into the wedding feast.
For you with love and affection from all of us at Pratham Books! Wishing you both a very happy married life!
This is from the New York Puplic Library, Children's Literature @ NYPL,
I Want to Be Your Personal Penguin: Wedding Readings from Children’s Books by Kristy Raffensberger
The Little Yellow Leaf by Carin Berger
The story of a leaf who isn't ready to let go from the tree.
And then, high up on an icy branch, a scarlet flash.
One more leaf holding tight.
"You're here?" called the Little Yellow Leaf.
"I am," said the Little Scarlet Leaf.
"Like me!" said the Little Yellow Leaf.
Neither spoke.
Finally… "Will you?" asked the Little Scarlett Leaf.
"I will!" said the Little Yellow Leaf.
And one, two, three, they let go and soared.
Your Personal Penguin by Sandra Boynton
A penguin pleads his case to a bewildered hippo. (There is also a musical version, sung by Davy Jones from The Monkees.)
I like you a lot.
You're funny and kind.
So let me explain
What I have in mind.
I want to be your personal penguin.
I want to walk right by your side.
I want to be your personal penguin.
I want to travel with you far and wide.
Like Likes Like by Chris Raschka
A lone cat sees pairs of animals and longs to find his mate. But first, he learns to appreciate the wonders that he finds on his search. (The illustrations are integral,it might not work with words alone.)
Unlike the rest. Unlucky, alone.
Ah. Oh. Rows and rows
of roses.
He sees
seas,
…a breeze, trees
high, wide skies,
…Look!
In luck.
Looks like
like likes like.
Oh. How lucky.
Not alone now,
two together,
in rows and rows
of roses.
I Like You by Sandol Stoddard
The many reasons for liking someone.
I like you because
If you find two four-leaf clovers
You give me one
If I find four
I give you two
If we only find three
We keep on looking.
… I like you because if I am mad at you
Then you are mad at me too
It's awful when the other person isn't
They are so nice and hoo-hoo you could
just about punch them in the nose.
… I would go on choosing you
And you would
go on choosing me
Over and over again.
Some Things Go Together by Charlotte Zolotow
Pairs of things that go together.
Pigeons with park
Stars with dark
Sand with sea
and you with me.
… Hats with heads
Pillows with beds
Sky with blue
and me with you.
Thursday, January 19, 2012
Different Tales : Stories Addressing Issues of Marginalization
While the ideal childhood, often depicted in storybooks, maybe more or less true for children from the middle class, it is not so for those children removed from what we may consider the mainstream – for those less privileged or marginalized.
These children also go to school, although a majority of them never make it through school. They also read the same textbooks and some of the same storybooks. While the child from the mainstream can identify with the lessons or stories he is reading (as they largely depict his life), the child from the margins of society cannot. There are few stories about this child, no textbook details his life. It is this gap in children’s literature that Different Tales, a series of 13 children’s books telling the stories of children from the marginalized sections of the society seeks to fill. Anveshi Research Centre for Women’s Studies has brought out the Telugu versions of these books, and the Malayalam and English versions have been published by DC Books.
But the children depicted in the 13 stories are brave, energetic, determined and confident. The stories in Different Tales are not about victimhood but about how these children manage their lives. They work, play and study all at the same time. These stories are not about conforming to the standard but in a way challenging the existing naturalized literature. Khadeer Babu’sHead Curry (one of the books in the series), for instance, is a story about the pleasure of eating meat, in this case a ram’s head. How often have we heard even a mention, let alone an entire story, of non-vegetarianism in Indian children’s books?
While the stories in Different Tales are mainly meant to provide the marginalized children strong and powerful images of their lives, their readership is not restricted. These stories are also meant to educate the mainstream children about the lives of children from different backgrounds.
Wednesday, January 18, 2012
Do Flowers Fly?
JLF in the city Meet the Author
Tuesday, January 17, 2012
Find Our Books at the All India Urdu Kitab Mela, Mumbai

What Are Kids in India Reading?
... a survey to get a sense of what urban children aged 3-12 in India's metros are reading and the role parents are playing in shaping the habit.
The findings are interesting. For instance, 35% children spend an average of 3-5 hours on non-school related reading in a week, 77% parents said their kids read their first book at age 4 or before while 74% parents encourage their kids to read by getting them books home and 14% do so by reading out aloud to them. Parents will rue 'it's not enough', but Anita Roy, children's writer and commissioning editor at Young Zubaan, says the figures are heartening. "Being in this field, I spend 30-40 minutes a day reading for pleasure, so 3-5 hours a week is not bad. It's also nice to learn that the attitude of the parents is encouraging," she says.
According to the survey, while most kids - 72% - have read the authors (Enid Blyton, Roald Dahl, Tintin etc) that their parents did, it's the contemporary foreign titles of Harry Potter, Percy Jackson, Diary of a Wimpy Kid series that are topping their lists. Sci-fi writer Samit Basu feels these titles signal a 'golden age' in children's reading. "Potter, Jackson, Wimpy Kid are all fantastic books. They are well-told stories that work for all ages. Also, they are at the height of global popular culture at this time," he says. In terms of genre, the survey threw up comics as the most popular (25%) followed by adventure (20%), fairy-tales (18%) and sci-fi (16%).

"Indian writers are writing stories set in their country. No more copying Enid Blyton," says Sen Gupta. Adds Manisha Chaudhry, editor with non-profit Pratham Books, "Whether it's a Paro Anand exploring the Kashmir insurgency or a Siddhartha Sarma grappling with the Assam conflict, Indian writers are taking on tough subjects."
As the churning continues, some even forecast that the trend will reverse in just few years from now. "Foreign authors may occupy 65-70% of the pie, but five years from now, it'll be the Indian authors taking on the scene," says an optimistic Mago.





